My video/digipack/website: themes and theories.

My entire coursework output this year (digipack, music video and webpage) are all set to connote how beauty (especially in the media) is overused and overrated. My song's lyrics, in my opinion, appear to be a critisism on beauty. The lyrics discuss how people hide behind beauty and how the fame and attention it brings lead to vanity (A great big superstar, Is what you think you are). The lyrics also suggest that beauty and fame are imperminent and that celebrities often fade into obscruity. (And soon you will be gone, And we will all move on, You never mattered anyhow, And you're not so pretty now). This idea of beauty being overrated and  imperminent and also the lyricist's opinion of fame fading away will be incoorperated into my video, by having a stereotypical, pop star style superstar trying to get attention only to find that everyone ignores her. This is also my way of challenging music video conventions and Laura Mulvey's Male Gaze theory, which suggests that women in films and music videos are there primarily to give men something to look at. My video incoorperates this by having the camera focus entirely on the girl but also challenges this by having the other character's in the video completly ignore her. This theme also goes through the rest of my corsework. For my digipack and webpage design I am going to use Photoshop to morph and distort black and white photgraphs of Famous Hollywood beauties fom Hollywood's Golden Age in order to make them into surreal, grotesque images. The only colour in all of my work (apart from Black, White and Grey) will be red, to show connotations of lust and sexuality, which links in well with the themes of the work.