The packaging for the album
Invaders Must Die by the British rave/dance punk trio The Prodigy uses various methods of design in order to acheve it's purpose of catching the buyer's eye and persuading them to buy it.
- Simplistic colour scheme- The album uses mostly black, white and grey. The only bright colour is vibrant orange, that is intentionally placed into the dull colour scheme by the art designer so that it stands out and catches your eye. This colour scheme is effective and works well. I like the idea of using one colour with black and white and may use this on my cover.
- The album uses various symbol. The graffiti style writing and street setting show the target audience and the spider symbolises danger and agression.
- There is an image on the inner sleeve of the band in order to sell them and thier image.
I think that the album packaging is very effective at selling the product and band because of it's simple design and colour scheme
The digipack also links to some of the video's for singles from the album. The video for the song
Invaders Must Die is shot in black and white but uses coulour for fire to make the albums logo of a spider show up more. This links the video with the artwork on the album
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