My song is an alternative rock/industrial rock style song so I will analyse videos from those genres. Alternative rock is a good genre to study anyway because of it's diversity. It refers to any form of rock that is not considered traditional rock. So you get a wide range of sounds, lyrcal themes and video styles.
30 Seconds to Mars-Kings and Queens
This video is very big and grand and stylish. Along with clips of the band (alot of the time in sillouhette form) on a rooftop in front of the setting sun, whilst we also see clips of many eccentric looking individuals riding thier bikes through the streets, perhaps to show different people coming together. This, along with the lyrics, connotes all the good things about youth. The frequent shots of the sun in the sky could connote the fact that the skys the limit when you are young.
Nine Inch Nails-Head Like a Hole
This video is the exact opposite. Whilst the first video is expencive looking and beautiful. This video is grimy looking and cheap, using cheap special effects and stock footage editied together with strangley coloured/filtered footage of the band performing. The works with the strange sounds of Trent Reznor's rock project Nine Inch Nails, as he creates grimy sounding music with lots of rare and costly syntesysers and recording equipment. The seemingly random footage matches NIN's use of surrealism in thier lyrics and music.
Muse- Uprising
This band often have a futuristic sound. So this video is set in a dystopian future to match the futuristic inspired music and morose lyrics. It is very well shot and edited and also sells the artists as we see the band throughout. To give it the experimental and surreal nature of the song, all the action is potrayed with toy figures and teddy bears whilst the band perform around the chaos. There are also lots of high and low angle shots to show which characters are vunerable and which are powerful. The video also sells the band as all three member are shown performing frequently.
Nirvana- Silver
Nirvana had a homemade, lo-fi grunge sound during thier time in the music world. In the brief moments that made up the video for Silver, the trio certainly maintain that homemade feel as the video looks grimy, the camera simple moving around the band members most of the time. This connotes the band's choice to strip away expensive equipment and sounds and stick to simple instruments and equipment to give them that real raw, homemade grunge sound. So the video is the same, seeming to use basic editing and one, low quality camera.
Green Day- Brain Stew/Jaded
This is two videos in one to go with the double single that Green Day released. Part one (Brain Stew) is a slow, stoner song. The slow camera movements and long takes show the band in a junk yard (connoting thier minds on drugs) and is shot in sepia tone to make it easy to watch. The chill out look of the band goes well with the junk yard setting connote the wrekage of the band's minds as they describe their brains on drugs in the song. The video then shifts to the song Jaded. This song is fast paced and shows the other effects of drugs, We see a room with an unusual colour filter and the camera always moving very quickly around the band but never focusing on any of them. Add some quick editing and you have a joint video that is shot in two extreame ways. Again, the speed of the editing and the bright colour sceme connote the complete mess of thier drugged up minds by disorientating the audience and the band.
Weezer - Buddy Holly
This song is about a rock n roll legend. So the intertextuality of the video stylises the band's performance as a scene from the TV show Happy Days, which often featured rock n roll culture. The band even perform in the actual diner from the show and use computer trickary at the end to make it look like the character Fonzie is dancing with the band.
The director also weaves in genuine footage from the show and edits it in order to make it relevent to the narrative of the video and even the to be continued card that featured in alot of episodes. several cast members from the show make cameos in the video. The show matches the old school, nostaligic quality of the song, and changes conventions by using footage from an older TV show in a video for a band that appeals to younger people.
THE WHITE STRIPES
The White Stripes videos are all different and all go with thier strange, genre blending music style.
They've used creative editing and pixilation:
This Video uses pixleation to match the songs beat, as the band change position every time the bass drum is played. This helps the video to flow and shows the simple, yet surreal style of the band.
Weird, carnival style black and white videos:
Lego animation:
They also incoorperate Mulvrey's male gaze theroy with the video for I Just Don't Know What To Do With Myself. The video is made up entirley of a 3 minuite clip of the model Kate Moss dancing. This follows the male gaze theroy, however because it is nothing but the dancing, it could also be satarising the theroy by overusing it.
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